Position: Marketing & Strategy
Branding Purpose: Cater to the locals and increase awareness of Stussy Seattle physical shop.
Although Stussy is a world renowned brand in street-wear culture and fashion itself, the physical store allowed opportunity to help hone in on a more niche definition of how the brand can be shaped into a representation of the city/state it is in.
Stussy Seattle is 1 of 5 Stussy stores in North America.
Focus: "cater to the locals".
What does Stussy Livin' look like in Seattle?
Execution: Revamping Social Media
I created the Stussy Seattle Instagram account but tailored the post with a specific persona in mind to connect on a national and international level. From places to go, artists to support, essentials to buy, etc. Aside from Instagram, we updated Facebook and synced Twitter with all social media platforms.
Supporting locals and creating community:
To further emphasize our brand we not only highlighted local artists, but brought in sponsored artists from other cities to host in-store events.
Social Media Platforms: