Creative Consultant - Contracted
MADE BY WMN AGENCY
November 2018 - December 2018
Remotely: New York, NY
+ Month contract - Website Re-design, Copy writing, Rebranding.
Marketing Strategist - Contracted
July 2018 - September 2018
New York, NY
+ 3 month contract - ComplexCon Ideation and Planning
Lead Creative Strategist
December 2017 - July 2018
+ Spearhead meetings/creative brainstorm sessions successfully aligning brand strategy with creative pitches.
+ Ideation, Process, Execution on hot market campaigns for client '47 (NFL, NHL, NBA, NCAA)
+ Photo/video editing and production
+ Featured events:
'47 x OG Slick - All Star Weekend Pop Up
Texas A&M x Highsnobiety x '47 SXSW Featured artist collaboration
'47 x Pratt Institute - Redesign Fashion Show
'47 x Boston Calling - Produced notable content
February 2016-January 2018
New York, NY
+ Curated brand ambassador program called The Coop.
+ Logo Design, digital packaging, deck design
+ Building program infrastructure and execution. Recruiting 50+ members around the U.S.
Marketing & Events
Jan. 2017 – Present
+ Developed an infrastructure for content roll out through merging social media, events, and launch calendar with employee calendar.
+ Curate weekly shot list for lifestyle/web photographer prior to sneaker launch date.
+ Assisting in styling and prepping sneakers for shoots and lifestyle look book shoots.
+ Assessing team meetings with sales and marketing team. Implementing strategies to push daily product sales versus launch product.
+ Informing sales and marketing team a timeline of events via Trello/Slack on major sneaker launch dates and collaborative events.
EPTM x AGENDA x POW WOW HAWAII
Las Vegas, NV
+ Contracted under EPTM: Lead the visual merchandising for EPTM x AGENDA x POW WOW HAWAII booth at the Las Vegas Agenda Trade show.
+ PAPERCUT: Paper Cut is an analogue lounge. A space where people can discover book/magazine distributions to carry in their retail spaces. A space to recognize print is not dead.
+ Wrote the copy and press kit for Paper Cut installation.
+ Helped to align sales with Animal House distribution.
Converse – Team Epiphany
New York, NY
+ Contracted under Team Epiphany to curate/direct a shoot for the new Converse Thunderbolt Modern Modern Release.
+ Over 52K Instagram Impressions and content was purchased for print purposes.
Hennessy- Laundry Service
New York , NY
+ Contracted under Laundry Service to style/direct Hennessy V.S. content for both instagram and Facebook.
+ "Like" instagram content reported for a record high of 5000+ likes becoming the most engaged post for the following months.
Live Nation & Snapchat
+ Worked closely with Sasquatch Social Team and Snapchat to capture the 4-day festival experience. Worked alongside non-profit organization, Reel Girls and taught them the infrastructure in creating Snap Chat Content.
+ Sasquatch Story views hit over 1,000-2,000 each.
+ Connecting fans with their favorite artist via Snapchat by hosting short interviews and capturing behind the scenes.
The Fader & Toyota Prius Interactive Week: SXSW
+ Curated the first interactive dance performance to be presented on Fader Stage.
+ Booked talent, travel, lodging , and managing events budget.
+ In charge of staging set up, running tech, executing performance, and bring talent to follow up press conference.
+ Installation: L.I.T (Light Interactive Technology) is a Interactive light box that spotlight dancer’s movement through sound, touch, and proximity.
Aug 2012- March 2016
+ Created Stussy Seattle Instagram account. Revamped all social media platforms boosting media presence and following by 200% within the first six months.
+ Organized in store listening parties for Stussy Seattle sponsored artists such as: Soulection, Deltron 3030, SZA, Nu Era, TiRon & Ayomari.
+ Contributor to Stussy.com blog content and Stussy Tumblr.